Less than 3 weeks left...

Mood board for proposal on current ideas and direction of study

A review and reflection on where i'm currently at with this project. So far, I've gathered some primary and secondary research, looking at the target audience in more depth and identifying the issues within the problem of student's not being able to spend time cooking good food. More than 70% of the students questioned confessed that they often cook the same meal within the same week, proving that their seems to be some kind of limitation in student coooking. I wanted to find out the cause, by gathering a substantial amount of information from the current first years of the course. In general I'm able to confidently say that majority of the student's have a good understanding and experience on cooking, the challenge for most is often managing the course work and their social life without allowing any particular side to dominate. The other main problem that I found was that many students seem to think they lack the ingredients to cook something good, which often means that they'll cook something twice a week.

From the data collected the majority of the students spend an average £20-£30 per week on food shopping, yet surprisingly some have also stated that the reason why they don't put more effot in cooking was due to no money to buy food! Are students spending too much money shopping at the wrong places and overspend? Also from the research, I've gathered that over 80% of the people spend more than 10-20 mins cooking each night, mor e than enough time to coook up many healthy dishes!

With less than 3 weeks left for this project, I have now finally decided to work towards a final resolution. As determined by my research, student's studying Graphic design at LCAD find it difficult to manage their time, and often cooking or getting the take away due to the amount of work they have to do. Therefore, rather than coming up with a conventional student's cook book, I will devise a set of cooking/ recipe packs that will help student's identify how a simple collection of ingredients can be used to cook several different dishes. A lot more research on recipes's will now need to be gathered and arranged into a colour coded format. Depending on how this week goes, I have plans to further develop this by creating a set of these packs, that will be filed together in it's own box, allowing student's to pick one up and circulate around them.