Wednesday, 22 October 2008

What is Yellow?


Round about our 3rd/4th week of being official Graphic Design students at around the 3rd/4th week, we were given yet another fresh and exciting new brief to feast our brains on! This was titled What is the Colour : Red / Green / Yellow/ Lilac and Blue. As From the previous section on Colour theory and practice, the colour I was destined to was Yellow, therefore my brief would read 'What is the Colour Yellow.' 

The main challenge of the brief was to visually represent our colour.  
Deliverables : 10 150mm x 150mm resolutions that are either a set or series. 

After doing some quick research into my colour and the things that are associated with it, I started to generate a few ideas; a few concepts I looked into and moved on from include, 
'Yellow is the new Black', ' Yellow is the worst colour ever' but eventually settled with 
'Yellow is Life' I found this period quite difficult as it was hard to generate a variety of ideas that would work well as a format of 10 outcomes. 

I decided on the concept of 'Yellow is life' because I really liked the whole idea of how I could show a life using a series of 10 pieces, acting like a film strip. This was something I haven't done before and therefore didn't want to develop 10 individual pieces.   










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