Monday, 10 November 2008

Visual Literacy

Earlier this week, we looked into visual literacy and how this plays a major part in graphic design and how we can visually deliver a message / meaning.  

The main parts of visual literacy can be defined in 3 areas: 

Visual Synecdoche
Small element representing a whole. 


Visual Metaphor
The meaning of one image is transfered to another.




Visual Metonym
Symbolic image associated with the person/people

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