Friday 17 April 2009

How to...

... Travel with a laptop!

This week was pretty fun. We started off on Monday by picking a random number between 1-1000. Each number corresponded to a page number from
an intriguing book titled 'How to do 1001 things' The one we got would be the one that we'd be working on for the week. I picked the number 73, so I got the exciting subject of 'How to travel with a laptop'.

Again, like the majority of our other briefs we've been working on, this brief was quite restricted due to the subject but also quite broad as we were briefed to 'Respond' to the subject without any particular definition on what they were after at the end. I went straight into a brainstorming different concepts and ideas, considering different formats, target audience, uses, message etc on where i'm going with the assignment. I narrowed things down a bit...

Concept
From my research I gathered that the majority of the people who travel with a laptop regularly, were aware of the safety precautions they would need to consider. Therefore I decided on designing a resolution that would be included with a purchase of a brand new laptop; aiming at the people who are not used to or are new to having a laptop.

Audience
People who have just brought a new laptop, people who are switching from desktop to laptop and not knowing the safety precautions.

Format
Digital print on acetate/ transparent stock

Resolved?
For the final resolution, I designed an instructive/ informative screen protector that would come with a laptop purchase. Aswell as protecting the display, it would be one of the first things the user's see when they open up the laptop. The resolution aims to remind and instruct the users to be more aware of the safety precautions they would need to make with the laptop.

The layout of the design was influenced by comics and instructive flight cards, but carrying a lighter minded approach that would appeal to both younger and more mature users.




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